A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are most common in Japan, and are currently the most popular type of two dimensional code in Japan.
It isn’t, or shouldn’t be at least, a secret that I’m deeply fascinated with Japan. That said, I hadn’t actually heard of QR codes before now. I did, however, know what they were. Here’s an example of a QR code from Pikki.jp.
I heard about this very interesting feature in mobile phones a while ago on a blog (can’t remember the URL) that had all the latest on the cool mobile phones that are released in Japan, because let’s face it; most things that are considered cool now came out in Japan 5 years ago.
Wikipedia tells it better than me:
Although initially used for tracking parts in vehicle manufacturing, QR Codes are now used for inventory management in a wide variety of industries. More recently, the inclusion of QR Code reading software on camera phones in Japan has led to a wide variety of new, consumer-oriented applications, aimed at relieving the user of the tedious task of entering data into their mobile phone. QR Codes storing addresses and URLs are becoming increasingly common in magazines and advertisements in Japan. The addition of QR Codes on business cards is also becoming common, greatly simplifying the task of entering the personal details of a new acquaintance into the address book of one’s mobile phone.
Anyway, I think it’s pretty awesome. :-)
Qode reads all 2D, QR, datamatrix, however you want to say it, to go from that quick link to the mobile web.
But that is not the only thing it does.
It is kind of like a mobile Google.
Download it. It’s free.oliver:
And it will change the way we do advertising. Beceause it helps to make the mobile device become the missing part in crossmedia.